Connecting Global Wellness Markets
Bridging the gap between trusted healthcare, beauty, and wellness products across continents.
01.
Trustworthy Partnerships
02.
Expertise in Trade
03.
Commitment to Quality
About British African Alliance
British African Alliance Ltd facilitates the flow of ideas, products, and cultures between developed and emerging markets. As a niche distributor and partner, we empower businesses and enrich lives with advanced, safe, and effective health and wellness offerings, fostering lasting connections between continents.
We are driven by the desire to improve access to quality wellness products, fostering growth and sustainability in developing markets.
Our Services
Explore our initiatives designed to uplift communities and provide essential wellness solutions where they’re needed most.
Product Sourcing & Supply
We supply a wide range of trusted health, wellness, beauty, and personal care products from the UK, EU, and US. Our catalogue includes industry-leading brands, clinically tested formulations, and internationally compliant products sourced through verified suppliers.
Africa & the Middle East Trade
We specialise in delivering high-demand Western products to developing regions across Africa and the Middle East. Our distribution network ensures reliable shipping, competitive pricing, and compliance with regional import regulations.
Bulk & B2B Orders
We partner with pharmacies, clinics, wholesalers, retailers, and wellness centres to provide tailored bulk orders and long-term supply solutions. Our team also assists businesses in selecting the right products for their market needs.
Our Products
We have split our products according to Health & Wellness Products and Beauty & Personal Care Products:
Health & Wellness
- Over-the-Counter Medicines
- Herbal Remedies
- Sports Nutrition
- Medical Devices & Diagnostics
- Hygiene & Sanitation Products
Beauty & Personal Care
- Skincare (moisturisers, cleansers, serums)
- Haircare (shampoos, conditioners, treatments)
- Cosmetics & Makeup
- Fragrances & Perfumes
- Bath & Body care (soaps, lotions)
- Oral care (toothpaste, mouthwash)
- Men’s Grooming
- Baby & Child Care products
Our Team
Meet the leadership guiding British African Alliance Ltd with strategic insight, industry experience, and a commitment to global wellness.

Mohammad Fayaz Dastjerdi
Partner & Chief Executive Officer (CEO)
Mohammad leads the strategic vision of British African Alliance Ltd, building global partnerships and driving the company’s expansion into emerging markets.

Shahram Sadeghi
Partner & Chief Operations Office (COO)
Shahram oversees operations and supply-chain management, with over 20 years of experience in health, beauty, and FMCG distribution in the Middle East.
Speak to us Today!
Be part of a transformative journey that connects communities to trusted wellness products and services.
Speak to us today
Join us in making a meaningful impact and enhancing access to quality wellness products worldwide.